When A Tweet Gave An Idea For Advert To Wendy’s

Wendy’s, the fast-food chain, is now better known for its witty tweets and responses all the time, and now, it has decided to take its game to Super Bowl, bringing the straightforward message of “fresh, never-frozen beef”.

The guys at Wendy’s have never claimed but this idea came out of a twitter spat between Wendy’s and a Twitter user, when the user pointed that their beef is frozen and everyone knows about it. This call has surely arisen the need for the brand to clear away the doubts!

Our beef is way too cool to ever be frozen. ? pic.twitter.com/QuXECJtlq5

— Wendy's (@Wendys) December 30, 2016

@NHride Sorry to hear you think that! But you're wrong, we've only ever used fresh beef since we were founded in 1969.

— Wendy's (@Wendys) January 2, 2017

The trends in Advertising are ever-evolving, we all know, and this is an era of being creative and honest-to-goodness. Adding to it, wit is a necessity that develops the connect between a brand and a customer, going straightforward with the thought of never-frozen beef competing against other fast-food chains will surely grab the customers’ attention. Just how it grabbed ours through one commercial.

The message is direct: Wendy’s is not freezing their beef (and claim that they never have!), but their competitors are defrosting their meat with hairdryers and it’s gross.

@NHride Where do you store cold things that aren't frozen?

— Wendy's (@Wendys) January 2, 2017

@NHride You don't have to bring them into this just because you forgot refrigerators existed for a second there.

— Wendy's (@Wendys) January 2, 2017

In a press release announcing the Super Bowl ad, Wendy’s said its research found 7 in 10 consumers did not believe it really serves fresh beef.

Clearing every doubt and having a take on it, the ad also points to Othr-Guyz.com, the parody website of a fictional chain that serves only frozen meat patties. Their name is appropriately called Freezy Diskz.

The commercial will air in the first half of the game and was created in a collaboration with Ad agency, VML. Super Bowl will be aired on 5th February, and it is reported that licensing for the Super Bowl will cost Wendy’s quite a huge sum of amount for that 30 sec vid, something around $5 million.

A big deal made out of a tweet, well, a full proof plan to secure some valid points on Branding.