Viren is Professor of Social Psychology at Anglia Ruskin University and Director of the Centre for Psychological Medicine, a collaborative research centre between Anglia Ruskin University and Perdana University in Malaysia. He is a Chartered Psychologist and Associate Fellow of the British Psychological Society, and an Associate Editor for the journal Body Image. Viren is the author of Attraction Explained, The Psychology of Physical Attraction, and The Missing Arms of Vénus de Milo, as well as over 250 peer-reviewed publications.